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THE FORMERY

PILATES  |  STRENGTH  |  COMMUNITY

Bel Air, Maryland

PRIVACY POLICY

Effective Date: June 1, 2025  |  Last Updated: June 1, 2025

The Formery, LLC ("The Formery," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, join our waitlist, or become a member of our studio in Bel Air, Maryland.

Please read this policy carefully. By using our services or providing us with your information, you agree to the practices described below.

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

We collect information you voluntarily submit to us, including:

  • Name, email address, and phone number (via waitlist, contact forms, or membership enrollment)

  • Billing and payment information (processed securely through third-party payment processors)

  • Health and fitness intake information relevant to your participation in Pilates and strength training classes

  • Emergency contact details

  • Communications you send us via email, contact forms, or social media

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and browser type

  • Pages visited, time spent, and referring URLs

  • Device information and operating system

  • Cookies and similar tracking technologies (see Section 5)

1.3 Information from Third Parties

We may receive information about you from third-party platforms such as social media networks, payment processors, or scheduling and studio management software, where applicable.

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Process waitlist registrations and founding membership enrollment

  • Communicate with you about your membership, classes, and studio updates

  • Process payments and send receipts or billing notifications

  • Customize your fitness programming and ensure safe participation in classes

  • Respond to inquiries and provide customer support

  • Send marketing communications you have opted into (you may opt out at any time)

  • Improve our website, services, and member experience

  • Comply with legal obligations and enforce our terms and agreements

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following limited circumstances:

3.1 Service Providers

We work with trusted third-party vendors who assist us in operating our business, including payment processors, email platforms, scheduling software, and website hosting services. These providers are contractually required to protect your data and use it only for the services they provide to us.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to a valid legal request, such as a court order or government inquiry.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

3.4 With Your Consent

We may share your information in other ways if you have given us explicit permission to do so.

4. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your membership, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

5. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixel tags, and similar technologies to enhance functionality and analyze usage. You can control cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We may use third-party analytics tools such as Google Analytics to understand how visitors interact with our site. These tools collect anonymized data and are governed by their own privacy policies.

6. YOUR RIGHTS AND CHOICES

Depending on your location, you may have rights regarding your personal information, including:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request that we correct inaccurate or incomplete information

  • Deletion: Request that we delete your personal information, subject to legal obligations

  • Opt-Out: Unsubscribe from marketing emails at any time using the unsubscribe link in any email we send

  • Data Portability: Request that we provide your data in a commonly used, machine-readable format

To exercise any of these rights, please contact us at the information provided in Section 9. We will respond to all requests within a reasonable timeframe and in accordance with applicable law.

7. CHILDREN'S PRIVACY

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will delete it promptly. If you believe we have inadvertently collected such information, please contact us immediately.

8. SECURITY

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

9. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Formery, LLC

Bel Air, Maryland

Email: [hello@theformery.com]

Website: [www.theformery.com]

10. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the effective date at the top of this document and notify you via email or a prominent notice on our website. Your continued use of our services after changes become effective constitutes your acceptance of the revised policy.

THE FORMERY  |  BEL AIR, MARYLAND

Pilates. Strength. Community.